The first paragraph of a sales letter should:
A)explain why the reader should take the desired action
B)grab the reader's attention
C)ask the reader to take a specific action
D)point out a deadline for action
E)do all of the above

Question

Quizplus · Accepted Answer

The first paragraph of a sales letter should grab the reader's attention to encourage them to keep reading. While the other options may also be included in the letter, they are not the primary purpose of the first paragraph.

The First Paragraph of a Sales Letter Should