A lead management system is:
A)a telemarketing device used for cold canvassing
B)a type of bounce-back card that proves buyer sincerity
C)used to analyze the relative value of each lead
D)used to create an endless-chain for referrals
E)a system for prequalifying cold calls

Question

Quizplus · Accepted Answer

A lead management system is used to analyze and manage the relative value of each lead, typically rating and prioritizing them based on their potential to convert to a sale. It can include tracking lead interactions, nurturing leads through the sales funnel, and providing insights into the success of sales and marketing efforts. It is not necessarily focused on cold calling or referrals, although it could be used in conjunction with those tactics.

A Lead Management System Is