In the action close for a sales letter, the writer should:
A)wait until the last sentence to demand money
B)tell the reader what to do by using such phrases as "Act now"
C)use expressions like "Why not buy now?" to give the reader the feeling of having a choice
D)remind the reader the offer being made in the sales letter will never be canceled
E)assume the reader is intelligent enough to know what needs to be done and avoid repeating information provided in the body of the letter

Question

Quizplus · Accepted Answer

The action close should clearly tell the reader what to do, using phrases like "Act now" to create a sense of urgency and encourage the reader to take action. Waiting until the last sentence to demand money (A) or assuming the reader is intelligent enough to know what needs to be done (E) may result in the reader not taking action. Using expressions like "Why not buy now?" (C) may make the reader feel like they have a choice, but it doesn't clearly tell them what action to take. Reminding the reader the offer won't be canceled (D) may create a sense of urgency but doesn't provide clear direction on what action to take.

In the Action Close for a Sales Letter, the Writer