Which of the following statements about telemarketing is true?
A)Telemarketing is often used with spotters.
B)Personnel who work in an inbound telemarketing center spend most of their time calling people who might be leads and trying to qualify them as prospects.
C)Telemarketing is actually a form of the endless-chain method of prospecting.
D)Firms are increasingly relying on telemarketing to perform many functions that salespeople used to perform.
E)Outbound telemarketing involves a telephone number interested prospects can call to obtain additional information.

Question

Quizplus · Accepted Answer

Firms are increasingly relying on telemarketing to perform many functions that salespeople used to perform, such as lead generation, prospect qualification, appointment setting, and sales follow-up. Outbound telemarketing involves salespeople making calls to potential customers, while inbound telemarketing involves customers calling a company's designated telephone number to obtain information or place an order. The endless-chain method of prospecting involves asking each new customer names of other potential customers. Spotting involves providing a small reward for names of leads.

Which of the Following Statements About Telemarketing Is True