Integrated marketing communications focuses on coordinating video with radio advertising.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) focuses on coordinating all aspects of marketing communication, including advertising, public relations, sales promotion, personal selling, and digital media, to achieve a consistent and compelling message across all channels. While video and radio advertising may be included in an IMC strategy, it is not the sole focus.

Integrated Marketing Communications Focuses on Coordinating Video with Radio Advertising