To be successful in the world of social media, a company has to
A) control the content of posted messages.
B) engage in a transparent conversation with customers.
C) be true to the brand message.
D) discourage negative feedback.
E) post a lot of product and corporate information.

Question

Quizplus · Accepted Answer

Engaging in a transparent conversation with customers is crucial in building a strong relationship and trust with them. This will help a company to understand their customers' needs, preferences and opinions which can help them to improve their products or services. Controlling the content of posted messages or discouraging negative feedback can create a negative impact on the customers and their level of trust towards the company. Posting a lot of product and corporate information can be overwhelming and may not be relevant to the customers' interests. Being true to the brand message is important, but it should also be communicated effectively through engaging conversations with customers.

To Be Successful in the World of Social Media, a Company