Arbol Industries completely rethought its former internally focused approach to trade shows and began to view events as a crucial way to
A) meet old acquaintances.
B) build relationships with customers.
C) hand out marketing collateral.
D) answer questions.
E) reward employees with a chance to get out of the office.

Question

Quizplus · Accepted Answer

Arbol Industries began to view events as a crucial way to build relationships with customers, which indicates a shift from an internally focused approach to a more customer-centric approach.

Answer: D 
 While answering questions is only one aspect of trade shows, it is still an important part of engaging with customers and building relationships. However, it is not the only reason why Arbol Industries shifted its approach to trade shows.

Arbol Industries Completely Rethought Its Former Internally Focused Approach to Trade