The old paradigm of top-down, one-way marketing communications is dead. The new paradigm is
A) top-down, interactive.
B) top-down, online.
C) bottom-up, two-way.
D) top-down, two-way.
E) online, one-way.

Question

Quizplus · Accepted Answer

The old paradigm of top-down, one-way marketing communication is no longer effective in the modern era. The best choice to replace it is a bottom-up, two-way approach, where customers have a say in the conversation, and companies engage in a dialogue with their customers rather than dictating to them. This allows for a more personalized and effective marketing strategy.

The Old Paradigm of Top-Down, One-Way Marketing Communications Is Dead