In firms with metrics for marketing communications, there is a 13% dissatisfaction rate with marketing compared to 37% in firms with no metrics.

Name: In firms with metrics for marketing communications, there is a 13% dissatisfaction rate with marketing compared to 37% in firms with no metrics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement says that firms with metrics for marketing communications have a lower dissatisfaction rate with marketing (13%) compared to firms with no metrics (37%).

In Firms with Metrics for Marketing Communications, There Is a 13