Once customers become aware of your brand, they need only gain objective knowledge of the brand's features and benefits to become loyal customers.

Question

Quizplus · Accepted Answer

While objective knowledge of a brand's features and benefits is important in building brand loyalty, there are many other factors that come into play such as personal values, emotional connections, and overall customer experience. Simply having knowledge of a brand's features and benefits does not guarantee loyalty from a customer.

Once Customers Become Aware of Your Brand, They Need Only