With a product-centric approach,
A) all decisions start with the customer.
B) building long-lasting customer relationships is key.
C) the organization focuses on new account development and market share growth.
D) the organization is externally focused.
E) product positioning highlights what the product can do to meet customer needs.

Question

Quizplus · Accepted Answer

A product-centric approach emphasizes developing new accounts and increasing market share, focusing on the product itself rather than customer needs or relationships.

With a Product-Centric Approach