A business orientation that is focused on the number of transactions and signed contracts, regardless of whether the deals were made with new or existing customers, is characteristic of a
A) sales consulting firm.
B) product sales team.
C) product-centric company.
D) customer-centric company.
E) factory warehouse.

Question

Quizplus · Accepted Answer

A product-centric company is focused on increasing sales of their products without necessarily considering whether the transactions are made with new or existing customers. Their goal is to push as much product as possible, rather than building long-term relationships with customers.

A Business Orientation That Is Focused on the Number of Transactions