McDonald's constantly tries new ventures, such as its upscale sandwich stores in New York and the United Kingdom, Pret A Manger. It is not afraid to take risks based on
A) product research.
B) potential profitability per product.
C) competitive activity.
D) customer trends.
E) market share by sub-brand.

Question

Quizplus · Accepted Answer

McDonald's takes risks based on customer trends, as it aims to adapt to changing consumer preferences and demands by trying new ventures like upscale sandwich stores.

McDonald's Constantly Tries New Ventures, Such as Its Upscale Sandwich