A customer-centric approach
A) emphasizes selling products to whoever will buy.
B) is transaction oriented.
C) is internally focused.
D) is relationship oriented.
E) highlights product features and benefits in its positioning.

Question

Quizplus · Accepted Answer

A customer-centric approach is focused on building relationships with customers and meeting their needs, rather than just selling products to anyone who will buy. It prioritizes the customer's needs and preferences and aims to create long-term relationships with them.

A Customer-Centric Approach