In a customer-focused business, senior management is committed to
A) marketing research.
B) making all decisions based around the customer.
C) research and development.
D) public relations.
E) its portfolio of products.

Question

Quizplus · Accepted Answer

In a customer-focused business, senior management is committed to making all decisions based around the customer. Customer needs and preferences are given the highest priority, and all strategies and actions are aimed at satisfying and retaining them. Marketing research, research and development, and public relations are all important aspects, but they serve the ultimate goal of customer satisfaction. The product portfolio is also important, but it should be aligned with customer preferences and market demand. Therefore, choice B is the best answer as it emphasizes the importance of putting the customer at the center of all business activities.

In a Customer-Focused Business, Senior Management Is Committed to