Customer-oriented values and beliefs are uniquely the responsibility of
A) senior management.
B) marketing.
C) product sales teams.
D) product managers.
E) product profit centres.

Question

Quizplus · Accepted Answer

Senior management is responsible for setting the overall strategic direction of the company and establishing the values and beliefs that guide decision-making across all departments, including marketing, sales, and product management. As such, customer-oriented values and beliefs should be a top-down approach and be embedded in the company's culture, and senior management should take a holistic approach to ensure that every department is aligned with the company's customer-centric values.

Customer-Oriented Values and Beliefs Are Uniquely the Responsibility of