Instead of focusing on cost-cutting to achieve profitability, British Airways gained a competitive edge by focusing on the
A) number of transactions.
B) introduction of a new and improved fleet.
C) development of new accounts.
D) customer's total experience.
E) marketing communications strategy.

Question

Quizplus · Accepted Answer

By focusing on the customer's total experience, British Airways differentiated itself from competitors and was able to charge premium prices for its services, leading to increased profitability.

Instead of Focusing on Cost-Cutting to Achieve Profitability, British Airways