Essentially, customer focus means collecting and disseminating data on the customer using customer relationship management (CRM) tools.

Question

Quizplus · Accepted Answer

Customer focus is primarily about understanding and meeting the needs and expectations of customers, not just collecting and disseminating data through CRM tools. CRM tools are used to support customer focus strategies by managing customer relationships and interactions.

Essentially, Customer Focus Means Collecting and Disseminating Data on the Customer