Building a customer-focused business requires
A) an investment in marketing communications.
B) an empowered product sales team.
C) senior management commitment.
D) new product development.
E) CRM tools.

Question

Quizplus · Accepted Answer

Senior management commitment is essential for building a customer-focused business. It sets the tone for the entire organization and ensures that customer needs are prioritized throughout all departments and initiatives. While the other options can contribute to building a customer-focused business, they are not as critical as senior management commitment.

Building a Customer-Focused Business Requires