By insisting that all engineers and designers attend at least one surgical procedure a year to watch how their customers used their products, the former CEO of Medtronic (a maker of surgical devices) demonstrated
A) a focus on new product development.
B) a focus on new account development.
C) his commitment to market share growth.
D) a field sales training initiative.
E) his commitment to customer focus.

Question

Quizplus · Accepted Answer

The CEO's insistence on engineers and designers attending surgical procedures to observe their customers' use of the company's products demonstrates a commitment to customer focus. It shows that the company values understanding how their products are used and how they can improve them to better meet the customers' needs. This approach is aligned with a customer-centric business strategy.

By Insisting That All Engineers and Designers Attend at Least