To demonstrate the commitment to customer focus from top management, senior managers should
A) be hot and cold about customer focus.
B) say one thing, but do something else.
C) devote resources to customer focus.
D) make leadership changes.
E) change direction.

Question

Quizplus · Accepted Answer

Devoting resources to customer focus demonstrates a concrete and tangible commitment to prioritizing the needs and satisfaction of customers. Hot-and-cold approaches or saying one thing but doing another can ultimately undermine customer focus efforts and erode customer trust. Leadership changes or changes in direction may be necessary at times but are not necessarily indicative of senior management's commitment to customer focus.

To Demonstrate the Commitment to Customer Focus from Top Management