Once customers have been classified on a loyalty index, customer classifications should be communicated to
A) marketing.
B) customer service departments.
C) the sales force.
D) senior management.
E) all employees.

Question

Quizplus · Accepted Answer

Customer classifications on a loyalty index should be communicated to all employees in the organization, as every department plays a role in building and maintaining customer loyalty. Marketing, customer service, and the sales force may take more direct action on the information, but everyone should be aware of the various customer segments and their needs in order to provide a consistent and effective customer experience. Senior management should also be informed, as they can use this information to make strategic decisions regarding customer retention and loyalty efforts.

Once Customers Have Been Classified on a Loyalty Index, Customer