Traditional segmentation methods do not work on the internet because they make use of
A) customer characteristics.
B) marketing goals.
C) usage information.
D) sites visited.
E) marketing tactics.

Question

Quizplus · Accepted Answer

Traditional segmentation methods rely on customer characteristics such as demographics, psychographics, and behaviors. These methods may not work on the internet because a person's online behavior may not reflect their offline behavior, making it difficult to accurately segment customers using traditional methods.

Traditional Segmentation Methods Do Not Work on the Internet Because