Instead of thinking about how to convert dissatisfied or indifferent customers into satisfied customers, businesses need to focus on converting
A) non-buyers into buyers.
B) competitive loyals into brand loyals.
C) switchers into loyal customers.
D) non-users into satisfied customers.
E) satisfied customers into very satisfied customers.
Correct Answer:
Verified
Q20: Customers can instantly communicate with the world
Q21: Once customers have been classified on a
Q22: The first step to building customer loyalty
Q23: Traditional segmentation methods do not work on
Q24: One of the ways that Air Products
Q26: Customers classified as at risk represent
A) loyal
Q27: Even with data from customer satisfaction surveys,
Q28: An internet session that lasts less than
Q29: Building customer loyalty is
A) tantamount to conducting
Q30: In terms of revenue growth and profitability,
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