Studies conducted to examine the combination of advertising and personal selling efforts have shown:

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Studies have shown that combining advertising and personal selling can improve a company's reach, reduce costs, and improve the probability of a sale. This is especially true for products that are complex, require a lot of information, or are targeted to a niche market. By combining the two methods, companies can leverage the strengths of both and create a more effective marketing campaign.

Studies Conducted to Examine the Combination of Advertising and Personal