Which of the following statements about the use of sales promotion tools in international markets is true?
A) International marketers typically find coupons to be the best way to reach their target markets.
B) Some countries limit the value of premium offers to a certain percentage of the retail price of the product.
C) Laws governing sales promotion are more restrictive in the U.S.than in most foreign countries.
D) Variations in rules and regulations among countries are minor and rarely require that marketers develop separate consumer sales promotions programs for individual countries.
E) Sweepstakes are encouraged by national governments in virtually every country in Europe.
Correct Answer:
Verified
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