Hasbro,a toy company,teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys only at Toys R Us stores.This is an example of:
A) incentive marketing.
B) a franchise building promotion.
C) brand equity building.
D) account-specific marketing.
E) brand extension.
Correct Answer:
Verified
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A)a planogram
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