Promotional activities designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as:

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Nonfranchise-building promotions are focused on driving immediate sales without necessarily communicating a brand's unique features or benefits. Examples of nonfranchise-building promotion include discounts, giveaways, and limited-time offers. The goal is to generate short-term increases in sales without necessarily building long-term brand loyalty.

Promotional Activities Designed to Accelerate the Purchase Process and Generate