Which of the following is an example of a sales promotion that can be used to contribute to franchise building?
A) A 50-cents off coupon on a box of Minute Rice to encourage repurchase.
B) A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand.
C) A $50-rebate offer on the purchase of a Lane cedar chest.
D) A price reduction of $5 on a pair of Lee jeans.
E) A 'buy one get one free' offer on a pack of noodles.
Correct Answer:
Verified
Q25: Sales promotion activities that communicate distinctive brand
Q26: Heinz Foods created a Cinco de Maio
Q27: Van Kamp Sea Foods devotes most of
Q28: Critics of sales promotions contend the increase
Q29: Brand equity is also known as:
A)customer loyalty.
B)customer
Q31: Promotional activities designed to accelerate the purchase
Q31: Which of the following is an example
Q33: Which of the following is an example
Q35: Consumer-franchise-building for a brand:
A)is the exclusive responsibility
Q41: The sales promotion tool that critics contend
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