Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as:

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Franchise building promotions are activities that aim to develop and reinforce a brand's identity by highlighting its distinctive attributes. These promotions include tactics such as loyalty programs, point-of-purchase displays, and sponsorships that help create an emotional connection with customers and encourage repeat purchases. Nonfranchise building promotions are activities that generate short-term sales without a focus on building the brand, such as discounts or coupons. High-involvement sales promotions are promotions that require significant effort or investment from the customer, such as contests or sweepstakes. Sales promotion traps refer to unethical or misleading promotions that deceive customers. Event marketing involves using events to promote a brand.

Sales Promotion Activities That Communicate Distinctive Brand Attributes and Contribute