Heinz Foods created a Cinco de Maio celebration for a large supermarket that targets Mexican-Americans,a market that Heinz sees as an area of potential growth.Heinz paid for a mariachi band to serenade shoppers during the day and also set up a food-sampling booth at the store's entry.This would be an example of:

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The scenario describes Heinz Foods creating a celebration for a specific large supermarket, which would fall under the category of account-specific marketing. This approach targets a specific retailer or account and tailors promotional activities and products to that particular store's needs or customer base, which aligns with Heinz's goal of targeting Mexican-American shoppers in potential growth areas.

Heinz Foods Created a Cinco De Maio Celebration for a Large