Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

Question

Quizplus · Accepted Answer

A free sport bottle with the purchase of a four-pack of Gatorade would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand. This is because it is a relevant and useful item to the target audience of athletes who drink Gatorade, and it encourages repeat purchases to collect additional sport bottles. A free tube of toothpaste, pack of baseball cards, dish towel, or pack of golf tees are not as closely related to the brand or target audience, and may not be as effective in building consumer loyalty.

Which of the Following Would Be the Best Example of a Premium