Bonus packs offer extra value or quantity to the consumer without the need for any other action on their part. They are meant to incentivize purchasing and are viewed positively by consumers. Answer: E Bonus packs can come at a higher price than normal and thus result in a higher cost per unit for the consumer.

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Bonus Packs

Question 85

Multiple Choice

Bonus packs:

A) offer consumers an extra amount of a product or service but at a higher than normal price.
B) provide marketers with a way to provide extra value to consumers without having them to do anything other than purchase the product.
C) are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer.
D) are always welcome by retailers since bonus packs never require extra shelf space and increase retailers' profit margins.
E) result in a higher cost per unit for the consumer.

Correct Answer: