Direct response advertising employs only the one step approach in order to solicit a sales response.
Correct Answer:
Verified
Q1: Direct marketing activities are supported by the
Q2: Direct marketing is restricted to small companies
Q3: The main objective of direct marketing is
Q5: The increase in the "money rich and
Q6: One disadvantage of direct marketing is that
Q7: The program vehicles used for direct-response TV
Q8: Ideally,collecting names and information about customers is
Q9: In the two step approach to direct
Q10: Direct marketing is synonymous to direct-marketing media.
Q11: Direct marketing:
A)is not a useful tool for
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