In the two step approach to direct marketing,the first effort generates the sales and the second effort reduces the post purchase dissonance.

Name: In the two step approach to direct marketing,the first effort generates the sales and the second effort reduces the post purchase dissonance.
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Question

Quizplus · Accepted Answer

The first effort in a two-step approach to direct marketing is typically to generate interest or leads, while the second effort is to convert those leads into sales.

In the Two Step Approach to Direct Marketing,the First Effort