The one and only objective of direct marketing is to obtain a direct behavioral response.
Correct Answer:
Verified
Q7: The program vehicles used for direct-response TV
Q8: Ideally,collecting names and information about customers is
Q9: In the two step approach to direct
Q10: Direct marketing is synonymous to direct-marketing media.
Q10: Unlike traditional marketing, the typical goal of
Q11: Direct marketing:
A)is not a useful tool for
Q13: It is not possible to generate a
Q14: By running the same ad on different
Q15: For CRM to work effectively,a database is
Q17: Both direct marketing and advertising could support
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