Ideally,collecting names and information about customers is sufficient in order to maintain and utilize a database effectively.
Correct Answer:
Verified
Q3: The main objective of direct marketing is
Q4: Direct response advertising employs only the one
Q5: The increase in the "money rich and
Q6: One disadvantage of direct marketing is that
Q7: The program vehicles used for direct-response TV
Q9: In the two step approach to direct
Q10: Direct marketing is synonymous to direct-marketing media.
Q11: Direct marketing:
A)is not a useful tool for
Q12: The one and only objective of direct
Q13: It is not possible to generate a
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