The program vehicles used for direct-response TV advertising are usually very expensive.Hence,the marketer cannot afford to purchase repeat times.

Name: The program vehicles used for direct-response TV advertising are usually very expensive.Hence,the marketer cannot afford to purchase repeat times.
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Direct-response TV advertising often involves infomercials or short spots that are relatively cost-effective, allowing marketers to afford repeat airings to maximize response rates.

The Program Vehicles Used for Direct-Response TV Advertising Are Usually