It is not possible to generate a behavioral response by relying solely on direct marketing.

Question

Quizplus · Accepted Answer

Direct marketing techniques such as emails, calls or mailers can be effective in generating interest and awareness, but to create a behavioral response, multiple touch points and interactions are required. The customer needs to be engaged and nurtured through various stages of the buying cycle before they are finally converted.

It Is Not Possible to Generate a Behavioral Response by Relying