The ratings periods during which viewing audiences in every television market are measured by Nielsen are known as:
A)program ratings.
B)designated market periods.
C)audience measurement intervals.
D)audience shares.
E)sweeps.

Question

Quizplus · Accepted Answer

The term "sweeps" refers to the periods in which Nielsen conducts its most intense audience measurement. This term is used in the industry to refer to the specific months when Nielsen collects data on local television markets. During sweeps, Nielsen collects data on audience demographics and viewing habits, which is used to determine ratings and advertising rates.

The Ratings Periods During Which Viewing Audiences in Every Television