Nielsen Media Research's A2/M2 system measures ____,the focused mental and emotional connection between a consumer,a media vehicle,and a brand's message.
A)adjacency
B)engagement
C)cume
D)syndication
E)affiliation

Question

Quizplus · Accepted Answer

The A2/M2 system by Nielsen Media Research measures engagement, which refers to the level of active involvement and connection between a consumer, a media vehicle, and a brand's message.

Nielsen Media Research's A2/M2 System Measures ____,The Focused Mental and Emotional