Radio has survived as an advertising medium by:
A)competing directly with television.
B)evolving into a national advertising medium.
C)evolving into a primarily local advertising medium.
D)charging higher rates than television.
E)providing visual facilities to listeners.

Question

Quizplus · Accepted Answer

Radio has evolved into a primarily local advertising medium by providing targeted advertising options for businesses to reach specific local audiences. National advertising is also available, but the focus is on reaching the local market.

Radio Has Survived as an Advertising Medium By