Imagine you have inherited a small motel chain in the New England area.You know you need to buy advertising,but you have a limited budget.Which of the following will hold true?
A)Local radio is the best advertising option as it reaches travelers in their cars and is low-cost.
B)Radio commercials are expensive to produce and hence radio advertising is inadvisable.
C)Advertising on network television can selectively tap the target audience.
D)Though radio commercials are cheap to produce,buying time on radio is expensive.
E)Television advertising is a flexible medium that has short lead times and is the best option.

Question

Quizplus · Accepted Answer

Given the limited budget, local radio advertising would be a cost-effective option as it can reach travelers in their cars and is low-cost. Network television advertising and TV advertising, in general, are often too costly for a small business like a motel chain. Radio commercials may be cheap to produce, but buying airtime is often more expensive.

Imagine You Have Inherited a Small Motel Chain in the New