A Study by the Corporate Executive Board's Advertising and Marketing

A study by the Corporate Executive Board's Advertising and Marketing Roundtable found:

A) consumers are more interested in integrated marketing communications.
B) clients prefer full service agencies over brokered advertising services.
C) situational factors are creating a promotional overlay effectively synthesizing.
D) integrated marketing communications in most organizations.
E) marketers are using numerous partners to access the special talents and expertise as needed.