When Olivia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Olivia?
A)Purchase
B)Evaluation of alternatives
C)Problem recognition
D)Information search
E)Prepurchase evaluation

Question

Quizplus · Accepted Answer

Olivia is at the problem recognition stage because she realized she needs another textbook for her class.

When Olivia Goes to the First Class of Her Operations