After doing considerable shopping, Kai has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Kai?
A)Problem recognition
B)Information search
C)Evaluation of alternatives
D)Purchase
E)Postpurchase evaluation

Question

Quizplus · Accepted Answer

Kai has completed the stages of problem recognition, information search, and evaluation of alternatives, and has decided on the brand, type, and place of purchase, indicating he is in the purchase stage of the consumer buying decision process.

After Doing Considerable Shopping, Kai Has Just Decided What Brand