Marketers can influence consumers' evaluations by describing alternatives to products and their attributes in a certain manner, a practice known as
A)selective distortion.
B)selective retention.
C)selective exposure.
D)bracketing.
E)framing.

Question

Quizplus · Accepted Answer

The practice described in the question, where marketers influence consumer evaluations by describing alternatives in a certain manner, is known as framing. This refers to the specific way in which information is presented, emphasizing certain aspects and downplaying others in order to shape consumers' perception of the options available.

Marketers Can Influence Consumers' Evaluations by Describing Alternatives to Products