One of Cory's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share. Cory believes that the company's products are most likely in the maturity stage of the product life cycle. In order to maintain market share, Cory should suggest that the company requires
A)moderate to large advertising expenditures.
B)moderate to large cuts in promotion expenditures.
C)moderate production expenditures.
D)moderate price increases.
E)moderate price decreases.

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, competitors are established and market share becomes crucial. Advertising is important to maintain brand recognition and attract new customers, as well as retaining existing ones. By investing in moderate to large advertising expenditures, the company can maintain its market share in the face of competition. Cutting promotion or decreasing prices may attract new customers but may also reduce profit margins, while moderate production expenditures and moderate price increases may not be effective in maintaining market share.

One of Cory's Responsibilities as a Marketing Manager for a Motorcycle