When consumers become motivated to learn about a product's features, uses, advantages, disadvantages, price, or location, they have entered the ____ stage of the product adoption process.
A)trial
B)adoption
C)awareness
D)evaluation
E)interest

Question

Quizplus · Accepted Answer

In the product adoption process, the interest stage follows the awareness stage. During the interest stage, consumers seek more information about the product, including its features, uses, advantages, disadvantages, price, or location, indicating a deeper level of engagement and curiosity about the product.

When Consumers Become Motivated to Learn About a Product's Features