Recently Daniel went to a neighborhood grocery store to pick up a few items. When he looked for Old Spice Ultra deodorant, it was unavailable. Although there were a number of deodorant brands available, he did not buy any deodorant. Daniel's behavior indicates that he most likely has what level of brand loyalty toward Old Spice Ultra deodorant?
A)Recognition
B)Resistance
C)Preference
D)Insistence
E)No brand loyalty

Question

Quizplus · Accepted Answer

Daniel did not purchase any other brand of deodorant even though his preferred brand (Old Spice Ultra) was unavailable. This suggests that he has a high level of brand loyalty, specifically insistence, where he is willing to go out of his way to get his preferred brand.

Recently Daniel Went to a Neighborhood Grocery Store to Pick